TEAM:

Roberto Ferlito  main partner

Alessandra Faticanti main partner

Agita Putnina, chief architect

Oriol Llach, interior designer

Angel Luis Gaspar, interior designer

 

Assigned Typology:    Retail

Client:                         Desigual

Project phase:            Concept

Date:                           2021

 

Desigual retail/outlet concept, Barcelona, Spain


Theme: #fresh #carrousel #desigual #movement #world fairs #trapezist #circus

The Desigual concept for the outlets transforms the shopping experience into a celebration of balance and joy, inspired by the art of trapeze and the vibrant atmosphere of the circus. This innovative approach emphasizes equilibrium through dynamic layouts and playful displays, creating an inviting environment that encourages exploration.

Bright colors and whimsical designs evoke a sense of aerial lightness, infusing the space with happiness. Retail zones are designed to mimic the thrill of a circus performance, where each section offers a unique encounter, much like a trapeze artist performing daring feats. This concept not only underscores the brand's playful spirit but also creates an immersive shopping experience that feels both uplifting and memorable, making it easily transportable across various retail settings.