




TEAM:
Roberto Ferlito main partner
Alessandra Faticanti main partner
Agita Putnina, chief architect
Oriol Llach, interior designer
Angel Luis Gaspar, interior designer
Assigned Typology: Retail
Client: Desigual
Project phase: Concept
Date: 2021
Desigual retail/outlet concept, Barcelona, Spain
Theme: #fresh #carrousel #desigual #movement #world fairs #trapezist #circus
The Desigual concept for the outlets transforms the shopping experience into a celebration of balance and joy, inspired by the art of trapeze and the vibrant atmosphere of the circus. This innovative approach emphasizes equilibrium through dynamic layouts and playful displays, creating an inviting environment that encourages exploration.
Bright colors and whimsical designs evoke a sense of aerial lightness, infusing the space with happiness. Retail zones are designed to mimic the thrill of a circus performance, where each section offers a unique encounter, much like a trapeze artist performing daring feats. This concept not only underscores the brand's playful spirit but also creates an immersive shopping experience that feels both uplifting and memorable, making it easily transportable across various retail settings.